Shaping Public Opinion and Handling Crisis through Writing

Categories: Company Workshop
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About Course

This on-demand workshop is designed to provide skills for public relations practitioners to write for the public on issues related to their companies. In the era of information technology, PR people need to address directly to the public to give information and clarification. The training will combine both theory and practice, from formulating ideas and building arguments to transforming them into writing.

Why PR need to write for the public?

  • Building Credibility

Writing for the public can help to establish the company’s credibility and authority in its field. This can be especially effective when team members write about topics related to their areas of expertise.

  • Increasing Visibility

Writing for the public also can help to increase the company’s visibility and reach a wider audience. This can be especially important for companies that are trying to build their brand or raise awareness about their products or services.

  • Generating Ideas

Writing for the public can help team members generate new ideas and perspectives that can benefit the company. By writing about their experiences and insights, team members can help to identify areas for improvement and innovation within the company.

  •  Clarifying an issue

By publicly addressing the issue and sharing the company’s perspective, you can demonstrate a willingness to engage in a dialogue with the public and address any concerns or misconceptions.


Okky Madasari, award winning writer, a well known public intellectual, PhD in Social Science, founder and lead trainer of OM Institute (

OM Institute’s Previous Clients, among others, include

Semen Indonesia, Sinar Mas, Bank Indonesia, Singapore National Arts Council, ASEAN Foundation, Timor-Leste government, Kompas, The Jakarta Post, Tempo and Indonesia’s ministries.

Contact us for detail information

  • Mega – 081338488368
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